Portfolio · Research
Behaviour
Map
Mapping the Behaviour Economy of Cloud Computing across Business, Education, and Personal sectors from 2009 to 2019. Innovation Object: Data as Material.
Project Overview
This research project maps the evolving behaviour economy created by cloud computing over a decade — tracing how cloud technologies changed the ways individuals, institutions, and businesses create, store, share, and act on data.
The central proposition is that Data as Material — treating data not as an abstract resource but as a designable, shapeable material with texture, behaviour, and agency — is the defining innovation object of the cloud era.
The project spans three sectors: Business (enterprise cloud adoption, SaaS proliferation), Education (LMS platforms, remote learning), and Personal (social media, streaming, personal data ecosystems), tracking behavioural shifts across each from 2009 to 2019.
Research Parameters
- Subject
- Behaviour Economy of Cloud Computing
- Period
- 2009 – 2019
- Sectors
- Business · Education · Personal
- Innovation Object
- Data as Material
- Method
- Behavioural mapping and timeline analysis
Sector Overview
Business
Enterprise cloud adoption, SaaS proliferation, the shift from on-premise infrastructure to cloud-first operations.
Education
LMS platforms, the rise of remote and blended learning, collaborative digital tools reshaping how knowledge is delivered and assessed.
Personal
Social media ecosystems, streaming, personal data generation — cloud as the invisible infrastructure of everyday life.
Research Assets
behaviourmap-full.jpg
Full behaviour map — awaiting migration
behaviourmap-timeline.jpg
2009–2019 timeline — awaiting migration
behaviourmap-sectors.jpg
Sector diagram — awaiting migration